UK start-up develops groundbreaking tech finally giving used EV buyers the full picture on battery health
- Generational’s proprietary EV battery-health assessment technology is designed to drive car-dealers’ and consumers’ confidence in used EVs
- Battery health is among the top considerations for consumers in the used EV market
- Despite encouraging used-EV sales figures in the UK, less than 40% of the country’s 13,000 car dealerships currently list a single pre-owned EV – spotlighting the sector’s growth potential
- Generational’s tool optimised for the UK market delivers seamless and highly accurate battery-health checks – providing the transparency needed to close sales and maximise profitability
- The battery state-of-health is presented as a percentage of its condition versus new, benchmarked against the vehicle-manufacturer’s original data
- The business is further developing its product portfolio – looking to help leasing companies enhance EVs’ residual values, and EV drivers to optimise battery longevity
- Generational battery assessments have helped its customers increase used EV listing views by 300%
18th February 2025, London, UK – Generational, the UK-based innovator in electric-vehicle battery-health testing, reveals its strategy to supercharge car-dealers’ and consumers’ confidence in used EVs with its intuitive, state-of-the-art battery-health assessment technology.
The business’ proprietary battery assessment tool provides simple, seamless battery-health checks for pre-owned EVs – allowing dealers to provide consumers with peace of mind, achieve sales at a faster rate, and reduce vehicles’ time on the forecourt.
Transparency into battery health and vehicle value is fundamental to an efficient and thriving used EV market. Of the more-than 13,000 car dealerships in the UK, less than 40% currently list a single pre-owned EV. This spotlights the urgent need to boost dealers’ confidence in selling – and consumers’ assurance in buying – used electric vehicles, in order to build a sustainable, profitable market.
Generational’s toolset, optimised for vehicles in the UK market, is designed from the ground-up to provide a comprehensive solution to these challenges. Requiring minimal training and guided by the business’ intuitive mobile app, dealer personnel plug Generational’s small device into an EV’s OBD port – securely analysing the vehicle’s data to accurately determine its battery’s state of health, before it’s acquired by the dealer.
The result is simply presented as a percentage of its condition compared to new, benchmarked against the manufacturer’s original data. The state-of-health figure is complemented by real-range assessment, both also benchmarked against Generational’s comprehensive EV battery-health database – developed over the past two years and continuously expanding as more vehicles are tested – providing a highly accurate picture of the battery’s condition.
When the car hits the forecourt, dealers can present these results in an easy-to-understand certificate for consumers – providing the reassurance needed to achieve sales faster, improve vehicle stockturn, and maximise profit margins.
Oliver Phillpott, CEO of Generational, said:
While the UK’s used electric-vehicle market is showing hugely encouraging signs of growth, that success needs to be sustainable in the long-term.
“From our experience with our customers, it’s clear that vehicle dealers’, and consumers’, confidence in pre-owned EVs needs to be uplifted. In working with our customers and speaking to dealers across the country, we’re acutely aware that battery state-of-health is a critical concern for them and buyers. They need access to simple, transparent information to help them make a fully informed investment in electric vehicles, and that’s what we’re committed to doing.”
Alex Jones, COO of leading used-car supermarket, Carbase, said:
Partnering with Generational has been a seamless experience.
“Their professional team integrated their system into our existing processes without disrupting daily operations. The intuitive software was quickly adopted by our team, enabling us to certify hundreds of electric vehicles efficiently. This has led to a remarkable 300% increase in ad views for our electric vehicles, enhancing customer trust and confidence in our stock. The certification process also provides valuable insights that support both retail and wholesale decision-making, reinforcing our commitment to quality and sustainability.”
Generational continues to develop its product portfolio, seeking to serve the needs of customers beyond vehicle dealerships. Expanding its EV battery-health database further, the business’ technology is set to extend to leasing companies – leveraging its robust battery state-of-health assessments to predict their EVs’ residual values more accurately, and significantly improve their re-marketing prospects.
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UK start-up develops groundbreaking tech finally giving used EV buyers the full picture on battery health
