Japan’s Honda eyes launching sub-$30,000 Battery EV in North America, Nikkei says
A Honda logo is seen during the New York International Auto Show, in Manhattan, New York City, U.S., April 5, 2023. REUTERS/David ‘Dee’ Delgado/File Photo Purchase Licensing Rights
TOKYO, Jan 28 (Reuters) – Japan’s Honda Motor (7267.T), plans to launch a small electric vehicle priced below $30,000 in North America by as early as 2026, the Nikkei newspaper said on Tuesday, as it plays catch-up in the battery-powered car market.
The automaker will produce the low-cost model locally, the Nikkei said, adding it will roll it out as part of its upcoming “Honda 0 Series” global EV lineup.
A Honda spokesperson said that while the automaker aims to release an EV priced below $30,000 as an entry-level model as part of the series, the company has not made any decision yet on whether to release that model in North America.
Japan’s second-biggest automaker has been slow to step up sales of battery-powered vehicles, lagging behind U.S., European and Chinese rivals, including Tesla (TSLA.O), Volkswagen (VOWG_p.DE), and BYD (002594.SZ), The company is striving to have battery-powered and fuel-cell vehicles make up all of its new car sales by 2040.
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Japan’s Honda eyes launching sub-$30,000 Battery EV in North America, Nikkei says, source
