FREYR AS, Norway, has announced the appointment of Gery Bonduelle as EVP Sales. Bonduelle is a professional within energy storage solutions technology and sales, and will lead FREYR’s commercialization of clean, next-generation battery cells targeting the rapidly growing global markets for electric vehicles, energy storage, and marine applications.
Bonduelle (born 1971) will join FREYR from 1 April coming from a VP Sales for EMEA and APAC position at Enersys, which identifies itself as a global leader in stored energy solutions for industrial applications, where he has worked for 25 years.
Gery has extensive engineering, product development and operational experience, which he combines with a commercial mindset to develop successful customer relations. He is a French citizen and has lived and worked in France, Mexico, US and Switzerland.
Tom Einar Jensen, FREYR’s CEO:
Gery has extensive track-record from establishing strong, lasting customer relations and commercializing energy storage solutions at scale
“He is a great addition to an already strong leadership team and will provide us with a unique combination of technology insight and strategic and hands-on sales capabilities as we see accelerating interest from a wide range of potential customers lining up to discuss future capacity following the recent announcement of our business combination with Alussa Energy and capital raise”.
Gery Bonduelle, FREYR’s new EVP Sales:
“I am very proud to join an experienced management team with deep end-to-end battery expertise, execution track-record from large scale industry and renewable energy projects as well as experience from disruptive technology and battery and electrical automotive industries.”
“Our aim is to provide battery customers with cost-competitive batteries with the lowest carbon footprints. I look forward to supporting FREYR’s customers in reaching our common goal of decarbonizing transportation and energy systems,”
On 29 January FREYR announced that it will become a publicly listed company through a business combination with Alussa Energy Acquisition Corp., raising $850 million in equity proceeds to accelerate the development clean battery cell manufacturing capacity in Norway.
Subject to closing conditions being met, the combined company will be named “FREYR Battery” and its common stock is expected to start trading on the New York Stock Exchange under the ticker symbol FREY upon closing, expected in the second quarter of 2021.
FREYR is targeting development of up to 43 GWh of battery cell production capacity in Norway by 2025 to position the Company as one of Europe’s largest battery cell suppliers. FREYR expects to deliver safer, higher energy density and lower cost clean battery cells made with renewable energy from an ethically and sustainably sourced supply chain.
The Company’s ambition is to become the battery cell producer with the lowest lifecycle carbon footprint in the world. FREYR plans to utilize Norway’s inherent advantages, including access to renewable energy, some of Europe’s lowest electricity prices and shorter delivery distances to main markets in Europe and the US as compared to competitors in Asia.
FREYR’s leadership team consists of the following after the new appointment:
Tom Einar Jensen, Chief Executive Officer
Jan Arve Haugan, Chief Operating Officer and Deputy CEO
Ryuta Kawaguchi, Chief Technical Officer
Einar Kilde, EVP Projects
Tove Nilsen Ljungquist, EVP Operations
Hege Marie Norheim, EVP Human Resources, Sustainability and Communication
Gery Bonduelle, EVP Sales
Steffen Føreid, Chief Financial Officer
Are Brautaset, Chief Legal Officer
FREYR appoints energy storage professional to lead sales and commercialization of clean, next-generation battery cells, February 14, 2021
